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Geometrica, Inc.

An international manufacturer of large-scale domes for industrial use in global markets wanted to expand into the highly competitive architectural market.

For efficiency as well as to maximize impact, a brand reposition included a universally understood graphical language to provide the backbone for the brand voice. This allowed technical content to be more easily translated across many languages. Materials included a business-to-business website, ads, product brochures, a high-impact, easy-to-assemble presentation system, e-newsletters, and direct mail.