close >                                     

Giuliano Hazan

Celebrated Italian chef, award-winning master teacher, and bestselling cookbook author, Guiliano wanted to leverage his hands-on cooking classes in the U.S. and Italy along with his many TV guest appearances, to spread his reach through a PBS cooking show, cooking apps, and eBooks.

A more cohesive brand imagery was developed, including: a website and logo; marketing materials specifically for investors of the PBS show; a cooking app designed for all levels of home cooks, guiding them through the process with a choice of viewing options; and an eBook of pasta, currently in production.